SLEEP 2023 Conference Branding and Collateral

SLEEP, AASM’s yearly conference, took place in Indianapolis, Indiana in 2023. Marketing decided to utilize Indianapolis Motor Speedway as the visual anchor and both speed (as in accelerating research) and refuel (upading knowledge in sleep medicine) as complimenting themes. The tagline was Refuel at SLEEP 2023.

Here are a couple images from my original brand proposal. My goal was to indicate excitement and movement through winding neon lines, like cars zipping down the freeway at night, around smiling people and a high-intensity color palette influenced by photos of programmers using cutting-edge computer gear.

Since my proposal was accepted by Marketing, I was in charge of branding SLEEP 2023 and developing most of the conference’s collateral. I created a full logo set, one motion Insta Story web ad, 20 other web ad sets, the cover for the coursebook, five digital program guides, general and registration forms, PowerPoint slide templates, a mailer, images for the sleepmeeting.org WordPress site, Google Ad images, signage and various other assets.

Creating this image set was fun because it was for a more general sleep hygiene course and I had the opportunity to tell a story with visual aids. Originally stock vectors, I manipulated to make them uniquely AASM’s through their uniqueness and branded colors.