Essington Road Animal Hospital
Client
Adam Abu-Youssef, Owner
Skills
Logo Design
Branding
Brand Consulting
lllustration
Tools
Stock vector image
Illustrator
InDesign
Sketchbook
![EraH_1_vertical Essington Road Animal Hospital. Branding, Brand consulting,Logo design, and Illustration work by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/02/EraH_1_vertical.png)
![EraH_2_horizontal Essington horizontal logo, designed by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_2_horizontal.png)
![EraH_3_mark Essington Road Animal Hospital Logo Mark, by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_3_mark.png)
![EraH_4_2015_logo 2015 Essington Road Animal Hospital logo, designed by Kelly Cardinal.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_4_2015_logo.png)
Color and Layout
Green speaks of the kind and down-to-earth feeling a pet owner feels when walking through the door. Blue exudes trust and competence. A slightly brighter color palette is modern and speaks to technological advances; when anchored with medium and heavy strokes of black, it is grounded and sophisticated.
Below are two main sources of inspiration.
![EraH_5_inspiration Essington Road Animal Hospital Inspiration](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_5_inspiration.png)
Font
Nunito Sans is a modern sans serif font with a versatile 14 weights. The font is expressive but not overly so for an animal hospital.
Illustration Style
The illustration conveys exactly what this establishment does, but uses the elements in a unique way that expresses strength more than warm fuzzies (the clinic already had a reputation of being kind and friendly; Adam and I agreed we didn’t need to try to force that idea). I also wanted to get away from using the overdone element of a paw. This is the stock vector illustration I doctored for the purposes of this project.
![EraH_6_stock_vector Kelly Cardinal](https://kellycardinaldesigns.com/wp-content/uploads/2022/05/EraH_6_stock_vector.jpg)
The circular shape of the mark and vertical logo express resilience and a continued presence in the community the clinic assists. Below are the final options I gave Adam.
![EraH_7_logo_option_presentation Essington Road Animal Hospital Logo Option Presentation by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_7_logo_option_presentation.png)
Adam now has a full logo set (CMYK, RGB, white and black) to place on his social media campaigns, website, collateral and his employees’ scrubs. I made sure to give him full usage instructions as well as the color palette and fonts as a great jumping off point for website or print identity, should he pursue more focused branding for his clinic in the future. An abbreviation of the final logo set is below.
![EraH_8_final_logo_set Essington Road Animal Hospital Final Logo Set by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_8_final_logo_set.png)
![EraH_10_logo_on_scrubs Essington Road Animal Hospital New logo on scrubs, by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/EraH_10_logo_on_scrubs.png)
![pen Essington Road Animal Hospital logo on promotional pens, by Kelly Cardinal Designs.](https://kellycardinaldesigns.com/wp-content/uploads/2022/04/pen.gif)
![EraH_11_tote_bag ERAH Tote Bag by Kelly Cardinal Designs](https://kellycardinaldesigns.com/wp-content/uploads/2022/05/EraH_11_tote_bag.jpg)