Kelly Cardinal Designs.

Sleep in the Hospital Infographic

Client.

Client

Sleepeducation.org (Sleep Education), an affiliate of American Academy of Sleep Medicine (AASM)

Services performed.

SERVICES

Digital informational flyer
Illustration
Graphic Design

 

Tools used.

Tools

Research/inspiration from Roy Lichtenstein’s art
Stock photos from istock
Sketchbook
Illustrator
InDesign

 Instructing the layperson about ways to achieve better quality sleep is essential to Sleep Education’s mission. This digital flyer about sleep while in the hospital gave me a unique opportunity to express myself creatively. My boss loved it.

Inspiration

I decided to take my inspiration for this piece from Roy Lichtenstein, a key figure in the Pop Art movement next to Andy Worhol. Lichtenstein’s controversial comics-centric art compelled gallery goers to discourse about what art is—and isn’t—even now.

Assets

For this project, I manipulated Lichtenstein-style stock illustrations to be diverse and with branded colors. This was one of the first times I experimented with a comic-style layout. It was a fun challenge.

PJ5K inside Jenny by Kelly Cardinal Designs.