SLEEP 2025 Largescale Timeline Signage
Client
Associated Professional Sleep Studies, LLC (APSS), an affiliate of American Academy of Sleep Medicine (AASM)
Skills
Signage
Branding
Graphic Design
Typography
Photo Editing
Tools
Photoshop
InDesign
Illustrator
Many historical headshot photos of AASM figures
Stock vectors from iStock
Current timeline design trends research
2025 marks the 50th anniversary of the AASM. In celebration, I designed a large timeline display for AASM’s yearly conference, SLEEP. The timeline covers both 50 years of general highlights in sleep medicine as well as 50 years of highlights at the AASM.
The final product is a hulking 234.3 inches wide by 95.19 inches tall. In order to produce the file to send to the print vendor, I had to math it up. If the size of the file is cut in half, then the resolution of the images would need to be twice as what is needed for a conference attendee to see it with believable crispness at 10 feet away. I had to decide how big the fonts needed to be to be read so high up but then cut that number in half. (I wrote a lot of notes.)
My goal was to showcase the AASM’s and the general sleep medicine field’s imprint on the health of society at large in a legible, yet engaging, way. It was easy to find professional, yet playful, inspiration online.
INSPIRATION
THE SIGN
