Kelly Cardinal Designs.

Sleep Medicine Essentials and Final Board Prep Logo Redesign

Client.

Client

American Academy of Sleep Medicine (AASM)

Services performed.

SERVICES

Logo Design
Branding
Illustration
Graphic Design

 

Tools used.

Tools

Stock vectors from istock
Sketchbook
Illustrator
Reference of AASM’s other yearly course logo, Practice Management

PJ5K inside outside by Kelly Cardinal Designs.

Sleep Medicine Essentials and Final Board Prep are two of the longest running (and most money making) yearly courses offered by the AASM for sleep medicine professionals and students. In 2025, it was time for the two programs’ logos to receive a well-deserved facelift.

PJ5K Inside heroes by Kelly Cardinal Designs.

Another AASM annual course, Practice Management, recently enjoyed a logo makeover through the lockup of a relevant left side mark and stacked type. My mission was to welcome Sleep Medicine Essentials and Final Board Prep into this new course “visual family” by creating clean modern logos. 

Final Board Prep

This course helps medical students optimize their study time for their final exam, which includes analysing and diagnosing case studies of normal sleep and sleep variants. The overlapping bell curve speaks to the statistical studies utilized when absorbing information from medical journals conducting research.

Sleep Medicine Essentials

The checkmark is quintessential to one’s To Do list (unless you cross tasks out instead). The checkmark can literally show the reader what were the priorities of the day—the essentials.

Expanding and Evolving the Sleep Medicine Community

Medical students need education to become practitioners and practitioners need to stay informed of the latest research and technology in sleep medicine. The polished, contemporary identity of these two course will speak more plainly to medical students and professionals of their aims and therefore ensure high turnout.