Kelly Cardinal Designs.

SLEEP 2024 Digital Preliminary Program

Client.

Client

Associated Professional Sleep Societies (APSS), an affiliate of American Academy of Sleep Medicine (AASM)

Services performed.

SERVICES

Branding
Logo
Illustration
Photo Editing
Graphic Design
Digital Program Design
Typography

 

Tools used.

Tools

Photoshop
Illustrator
InDesign
iStock photos and vectors

While I developed the entire brand identity for SLEEP 2023, the year of 2024 was different—I managed the branding of another designer on our team throughout almost all the collateral. 

In 2024, I carried the SLEEP 2024 brand faithfully through the creation of a full logo set, 20 web ad sets, a flyer, five digital program guides, general and registration forms, PowerPoint slide templates, images for the sleepmeeting.org WordPress site, Google Ad images, signage and various other assets.

For this project page however, I’m not here for all that. I simply want to show the Digital Preliminary Program. I pushed myself with typography effects in Photoshop and Illustrator for the front cover. I also had a lot of fun personalizing the program, sprinkling my own illustrations throughout.